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Running head: Hewlett Packard
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Hewlett Packard is a multinational information technology company based in Palo Alto ,California U.S.A .The founders of the company are Bill Hewlett and Dave Packard .The company can employ design for logistic concepts to control logistics costs .This can be achieved through applying the concepts to it’s supply chain process (Mentzer, 2001). This is realized through parallel and concurrent processing ,starndarzation ,packaging and transportation .
The parallel and concurrent processing can be minimized and effected by reducing the manufacturing time of a product (Mentzer, 2001). This can be enhanced and promoted by predicting because many products components can be made at the same time ,for the components to be purchased and supplied then there is need for the company to buy that part in volume. packaging and transportation can also be improvised to save on the cost of products shipping. Instead of transporting the already assembled products, the company can transport the printers parts to minimize space and leave the assembling to the distributing centers (Mentzer, 2001). Hewlett-Packard has a standardized manufacturing process which improves and promotes the implementation and the procurement of materials .
Delayed product differentiation is a technique used in manufacturing to reduce risk and uncertainty . Its also referred to as postponement. There are basically three types of postponement. These are place, time and form postponement. Hp can use this technique especially in areas with highly unpredictable demand (Mentzer, 2001). The company can start making generic parts or purchase volumes of these generic parts ,then send them to the assembly plants which in turn will put the parts together and distribute them to the distribution
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centers depending on the demand. The advantages of delayed differentiation can be quantified through carrying out a comparison between costs and sales before and after the differentiation processes is started. In the new product development process, suppliers are needed in idea generation, as well as product design. Suppliers should also be involved in market research as well as market analysis (Mentzer, 2001).
Mass customization is a term applied in marketing, manufacturing, call centers as well as management. It refers to the application of computer aided manufacturing systems to generate custom output (Mentzer, 2001). There are basically four types of mass customization. These are collaborative customization, adaptive customization, transparent customization, and Cosmetic customization. Collaborative customization involves talking to individual customers in order to understand the features which make the product more adaptive to their needs (Mentzer, 2001). The company then goes ahead to incorporate the feature in the product being developed. Adaptive customization on the hand involves the production of a standardized product which is customizable to suit the customers requirements (Mentzer, 2001). This customization is done by the customer. Transparent customization involves the provision of unique product following customer needs. Lastly, cosmetic customization involves the production of a standardized physical product by a firm. This product is then marketed to different customers in different ways. This concept has replaced mass production in the manufacturing arena. The supply chain management plays a crucial role in the development of an effective mass customization strategy. This is majorly because of the high requirements for outsourced modules features necessary for customization. Supply chain management includes very important
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mass customization enablers. The efficiency of supply chain management is highly depended on the strength of the communications infrastructure (Mentzer, 2001).
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Mentzer, J.T. et. al. (2001): Defining Supply Chain Management, in: Journal of Business Logistics, Vol. 22, No. 2, 2001, pp. 1–25